Prosumer - Alvin & Heidi Toffler - A Revolução da Riqueza
Mark this word in your mental diaries: Prosumer.
The word is a combination of producer and consumer that perfectly describe the millions of participants in the Web 2.0 revolution.
It’s not a new word, but it’s a word that will become the norm in the coming years. It’s already being used by companies such as Sony to describe users of video cameras.
It’s not a new word, but it’s a word that will become the norm in the coming years. It’s already being used by companies such as Sony to describe users of video cameras.
"In a world where your status is becoming defined as much by who you're connected with, as by what you own, it seems that where you actively participate, and who you mingle and chat with online, is now almost as important as what you're actually buying."
"Increasingly, brand experiences are being offered via social-networks, as online 'status lifestyles', enabling consumers to create temporary, brand-driven, fluctuating online experiences. These are built as much around shared values and common cultural interests, as they are around traditional consumption habits."
SM, palavra fractal
